Personally, I’ve never been to Cars.com, but it’s not because the commercials are lacking. This is my favorite Cars.com commercial of about 4 or 5 others displaying the buyers confidence. I like the whole idea of making the buyer confident in what they’re buying. It makes sense right?
I’ve begun to take a closer look at advertisements and their target market. It only makes sense. Being a marketing major and all, I’m curious to see what works and whats been done before. I know that whenever it’s my time, I must add an element of comedy to whatever I’m doing. In my experience, the commercials that are successful are the ones that leave me with a smile or laughing. The simple yet powerful emotion of being happy draws customers to the product.
There won’t always be a way to put a humorous spin on buying a product, but I think it’s a good place to start.