This is another hilarious advertisement and yet again, a foreign company has really outdone themselves. Carlton Draught is an Australian lager that released the memorable “Big Ad” in 2005. I found it interesting that this advertisement was promoted even before its broadcast on television. The promotion in this case was a viral marketing technique which consisted of streaming the advertisement over the internet. With over 100,000 downloads the first day; The viral release of the “Big Ad” was so successful that the company reduced its television media budget so as not to overexpose the advertisement. Well done.