I have a feeling that 2018 will be a most productive year! I haven’t seriously considered any resolutions, but I would like to read at least 5 books this year. It’s not much, but I’d actually like to achieve my goals. I’d also like to watch more movies in 2018 than in 2017. I found a new passion in movies last year and would like to continue down that path. So far I’m averaging 1 movie per day of this new year! Whether each movie gets it’s own post is another story. I will keep up with my blog as often as possible, but I’m not going to let life pass me by! New years bring new challenges, but also new opportunities. I’m blessed to have left 2017 on a high note, so I may continue that positive momentum into the new year. I wish you all the best in 2018 and hope you are looking forward to it as much as I am! Happy New Year!
I don’t normally review video games, but after several late nights since it’s release date, it’s safe to say that this game has made an impression on me. If you played D1 then you’ll notice right away that you are able to use your old characters to play through the new story mode. A nice feature that is appreciated by many, myself included. Destiny 2, or Xbox I should say, has made LFG (looking for group) simple and easily accessible to everyone which opens up the multiplayer game in more ways than one! Find groups for PVP (player vs. player) and Strikes, and run through the opposition! If you’re more of a loner when it comes to your online gaming, Destiny 2 will put you into matchmaking and then find a group for you for the Crucible (PVP) and regular Strikes. However, Xbox’s LFG option is extremely helpful for players who want to get the most out of their gameplay. You can find dozens of folks on LFG all trying to accomplish the same events/missions as you. LFG is a must for players who wish to accomplish Nightfall (difficult strike), Leviathan (the raid), and Trials of the Nine (high intensity PVP). Once you have played around and found people you enjoy playing with, don’t be shy! Send them a friend request and keep playing! Chances are they’ll be back at it again the next day/week.
All in all, this game is a blast. 9/10 stars from me. Now that Bungie has fixed some of the glitches in the raid and elsewhere, I would feel comfortable giving this game a perfect score. If you enjoy first person shooters and MMORPG’s, this game is for you! Did I mention that Destiny has the same creators as Halo? What are you waiting for? This game is an experience that begs to be experienced. Indulge it.
Short post, but I thought I’d keep you updated. I’ve always been fascinated by movies. At a young age, I found solace in the vast worlds and intricate story lines and I never looked back. A movie’s sole purpose is to entertain; and while some movies are more or less entertaining than others, many of them have their shining moments that makes the journey worth while.
Up to now, I have always referred to movies as the “black sheep” when it comes to marketing. Movies have the unique selling proposition down, as there are no other identical substitutes. Are there substitutes? Sure, there are literally thousands of movies, but no two are exactly alike. Movies are a “black sheep” because of their flexibility when it comes to marketing. There are movies that have release dates this time next year, but they are already advertising with posters and trailers! If this was 90% of other products, people would not be patient enough to wait and just buy an acceptable substitute in the meantime. With movies, we are forced to wait and the anticipation only grows. If you’re excited about Avengers Infinity War, you’re not going to pop in Batman V. Superman and call it a day. You might do that, but it’s not going to make you want to see the new Marvel movie any less. I see this as a major advantage for movies and I foresee the amount of money spent on movies and their marketing campaigns to only increase.
As fascinating as the marketing standpoint is, I like to sit back and enjoy movies on their own. It was also brought to my attention that I usually have an opinion or two about whatever movie I’m watching. So without further ado, I’ve decided to expand this blog into my very own film diary! I’m excited to initiate these movie discussions and hope you’re looking forward to my movie posts as much as I am! Stay tuned and be well!
All movies have their own unique selling proposition because they’re all tailored for different people with different tastes. Some people have no interest in seeing the Avengers, but that is why advertising is so important! Because it is possible to sway those people on the fence with strategic marketing efforts!
Movies have a huge advantage when it comes to advertising because they don’t have to worry about indirectly promoting a substitute (similar product). If you were to see a commercial for shampoo or lotion, but it told you it wasn’t coming out for a couple of months, what would you do? If you’re like %99 of people, when you go out to buy shampoo or lotion, you’re not going to go home empty handed because the new brand wasn’t there. You may recall the brand and even the commercial, but in the end you buy what’s available. And movies have the ability, unlike many other products, to build anticipation before their release! This is good news for the people sitting in the Box Office. IF YOU MAKE MOVIES, THEY WILL WATCH THEM.
Hey, I know it’s been a long while since I’ve posted anything, but I’m back! It’s been the busiest year for me, trying to graduate on time, but I prevailed and have much more time to spend finding cool videos for you all to enjoy. I really want to get back to my roots and post about things that I’m interested in: marketing and advertisements. So here I go..
Can we just take a moment to appreciate the Red Bull commercial that came out this year? I don’t even particularly like Red Bull, but at least when I see this commercial I don’t cringe… It’s entertaining, it’s exciting and it perfectly sums up what Red Bull is all about. The awesome thing is that, although this is a really cool advertisement with lots of brand recognition, there are only a few Ad Execution Techniques going on and I’ll tell you the prominent ones.
The Ad Execution Techniques are as follows: MUSIC, Physical Attractiveness and Slice of Life. If you watch the ad multiple times, you’ll be able to see all of these techniques in play. Music is the obvious one. As soon as the commercial starts, “Come Get It Bae” by Pharrell Williams begins playing and it instantly picks you up and gets your attention focused on the advertisement. Physical attractiveness is another technique being utilized. It’s subtle, but it definitely helps the scene with the woman surfer. Finally, slice of life. This is what Red Bull is selling. Of course they’re selling an energy drink, but they’re also selling a lifestyle. And this commercial does a great job of pinpointing they’re target market. Red Bull sponsors the risk takers, the thrill seekers and the go-getters. Overall, Red Bull does a great job of reaching they’re target, but also getting average Joe’s like me to take a second look at their product. Well done Red Bull.
Inspiring business owner/ public speaker talks about courage.
“The opposite of fear is not courage or bravery, it’s surrender”
“Fear is part of courage”
Old Spice always delivers some of the funniest commercials. Humor is a major Ad Execution Technique of theirs, but so is Physical Attractiveness, Drama and Emotional Appeal. You’d be surprised how many factors go into producing just one ad.
The title says it all. It’s a bad week to be a seal!
I’m looking everywhere for inspiration for AKPsi’s next shirt. I think this is a good place to start… ROWDYHEADS were founded by Carlos Vazquez and Nick Terry, both former members of Alpha Kappa Psi at UTSA. I am very proud of that fact and as Vice President of Marketing I plan on taking advantage of this product and incorporating it into our brand.