All movies have their own unique selling proposition because they’re all tailored for different people with different tastes. Some people have no interest in seeing the Avengers, but that is why advertising is so important! Because it is possible to sway those people on the fence with strategic marketing efforts!
Movies have a huge advantage when it comes to advertising because they don’t have to worry about indirectly promoting a substitute (similar product). If you were to see a commercial for shampoo or lotion, but it told you it wasn’t coming out for a couple of months, what would you do? If you’re like %99 of people, when you go out to buy shampoo or lotion, you’re not going to go home empty handed because the new brand wasn’t there. You may recall the brand and even the commercial, but in the end you buy what’s available. And movies have the ability, unlike many other products, to build anticipation before their release! This is good news for the people sitting in the Box Office. IF YOU MAKE MOVIES, THEY WILL WATCH THEM.
Hey, I know it’s been a long while since I’ve posted anything, but I’m back! It’s been the busiest year for me, trying to graduate on time, but I prevailed and have much more time to spend finding cool videos for you all to enjoy. I really want to get back to my roots and post about things that I’m interested in: marketing and advertisements. So here I go..
Can we just take a moment to appreciate the Red Bull commercial that came out this year? I don’t even particularly like Red Bull, but at least when I see this commercial I don’t cringe… It’s entertaining, it’s exciting and it perfectly sums up what Red Bull is all about. The awesome thing is that, although this is a really cool advertisement with lots of brand recognition, there are only a few Ad Execution Techniques going on and I’ll tell you the prominent ones.
The Ad Execution Techniques are as follows: MUSIC, Physical Attractiveness and Slice of Life. If you watch the ad multiple times, you’ll be able to see all of these techniques in play. Music is the obvious one. As soon as the commercial starts, “Come Get It Bae” by Pharrell Williams begins playing and it instantly picks you up and gets your attention focused on the advertisement. Physical attractiveness is another technique being utilized. It’s subtle, but it definitely helps the scene with the woman surfer. Finally, slice of life. This is what Red Bull is selling. Of course they’re selling an energy drink, but they’re also selling a lifestyle. And this commercial does a great job of pinpointing they’re target market. Red Bull sponsors the risk takers, the thrill seekers and the go-getters. Overall, Red Bull does a great job of reaching they’re target, but also getting average Joe’s like me to take a second look at their product. Well done Red Bull.