Short post, but I thought I’d keep you updated. I’ve always been fascinated by movies. At a young age, I found solace in the vast worlds and intricate story lines and I never looked back. A movie’s sole purpose is to entertain; and while some movies are more or less entertaining than others, many of them have their shining moments that makes the journey worth while.
Up to now, I have always referred to movies as the “black sheep” when it comes to marketing. Movies have the unique selling proposition down, as there are no other identical substitutes. Are there substitutes? Sure, there are literally thousands of movies, but no two are exactly alike. Movies are a “black sheep” because of their flexibility when it comes to marketing. There are movies that have release dates this time next year, but they are already advertising with posters and trailers! If this was 90% of other products, people would not be patient enough to wait and just buy an acceptable substitute in the meantime. With movies, we are forced to wait and the anticipation only grows. If you’re excited about Avengers Infinity War, you’re not going to pop in Batman V. Superman and call it a day. You might do that, but it’s not going to make you want to see the new Marvel movie any less. I see this as a major advantage for movies and I foresee the amount of money spent on movies and their marketing campaigns to only increase.
As fascinating as the marketing standpoint is, I like to sit back and enjoy movies on their own. It was also brought to my attention that I usually have an opinion or two about whatever movie I’m watching. So without further ado, I’ve decided to expand this blog into my very own film diary! I’m excited to initiate these movie discussions and hope you’re looking forward to my movie posts as much as I am! Stay tuned and be well!