I’m beginning to really like my International Marketing class! Especially when we get to watch funny commercials, like this one. What do you think? Did Heineken sell the product well?
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I’m taking this ethics class this semester. It’s a bit more difficult than I had anticipated, but I’m actually starting to see a big difference between right and wrong. In the course, the students are required to write weekly commentaries on recent ethical issues in business. This assignment was very intimidating at first, but I’ve gotten considerably better since my first submission It’s actually surprised me how many ethical business issues are still happening today and I think that’s the point of the assignment.
In order to receive an adequate grade on each commentary, we are expected to identify a moral issue with a current business practice. We do this by utilizing our local, national, or international news sources (NPR.org, The Wall Street Journal, The New York Times, Reuters, etc.) The use of blogs is unacceptable. There are three parts to every commentary:
1. Briefly summarize the article. Who are the persons, groups, or organizations with a direct or indirect stake in the situation being described?
2. Briefly identify the moral issue; what are the ethical dimensions of the situation? What is the possibility of direct or indirect harm being caused to various persons, groups, or organizations? Who is (or should be) held ultimately responsible for these harms? Are there other concerns besides harm? For example, is this a situation where one value (say, individual or collective rights) is in conflict with another value (say, the idea of fairness, or justice)?
3. WHAT DO YOU THINK about this situation and WHY DO YOU THINK IT? This SHOULD NOT refer to things like if you thought it was a good or bad article, or whether or not it was well written, or influential. This SHOULD refer to the content of the article. What do you think? You MUST provide reasons for what you think.
Like I said, it’s an intimidating assignment, but it teaches a valuable lesson. I’ll be posting my commentaries here and there. Pleas let me know what you think!
Based on THIS article. Is the NFL ethical?
1. The NFL is going through its roughest year yet. Referees have gone on strike for better wages and in order to keep up with game schedules replacement referees have been brought in. Monday night was one of the many inaccurate calls the referees have made so far. What should have been an interception was somehow called a touchdown. This is solely the NFL’s fault. They should be more concerned with facilitating the game the way it should be instead of cutting down costs by locking out the original referees.
2. The NFL is morally wrong on two levels. Firstly, the replacement referees are not up to par with the players and fans expectations of the game. If an outside factor in any way hinders one or both of the teams, the game has become unfair. Secondly, it’s the NFL’s obligation to assure the best and fairest game possible for everyone. If the referees don’t know the first thing about football then the game doesn’t flow as smoothly and people get upset because it’s not what they’re accustomed too.
3. The NFL should take full responsibility of these replacement referees and their calls. This is a problem that isn’t going to go away by itself. Either the NFL needs to invest in the replacements so that all referees are properly trained or (if they want to fix the real issue) rehire the original referees and pay them decently enough to be content. I believe more effort should have gone into negotiating the salaries of referees instead of just locking them out. Being a referee isn’t an easy job and they are within their rights to ask for more money.
